Why Lumpfish?

I'm often asked how I came up with the company name in the first place...

Background
The lumpfish is known for unconditional care for its young in any weather against any predator, adapting to surroundings with its modified ventral fin/sucker, and valued for its caviar. In other words: loyalty, problem solving and high value are all qualities that I strive to showcase in my professional career… But a fish? Stick with me!

The Name Sticks
My first profession out of college was an AAUS–certified scientific diver for the University of Maine collecting sea urchins and sea water quality samples for a state–sponsored study. As the dive team searched the ocean floor for sea urchins, we'd sometimes encounter a lumpfish hanging out on blades of kelp. On one particular dive, there was a practical joke played on me where one of my dive buddies grabbed a lumpfish and stuck its sucker belly on to my dive mask. With a nice smooth surface to adhere to, it became too difficult to remove it without me injuring it so I chose to complete my dive with the fish stuck to my mask! When I surfaced at the end of the dive, the lumpfish let go and plumped safely back into the water unharmed.

Branding the Name
In 1998, Lumpfish Designs was formed. In 2009, Lumpfsh Designs needed a new look and a new name. With a little help from friends, Lumpfish Solutions was formed.

This experience with the lumpfish is one of my most memorable which is what I want for my clients when we work together on a project. The lumpfish name stirs up conversation and that's the point. You'll never forget it, right? That's branding!

Contact Lumpfish Solutions today to see how branding can work for your organization.